The keyword attribute I mean is always using attribute  by using this mark target keyword will be more effective and exact. you need to remember if you do not use this attribute most likely your keyword will not be right, so you should pay attention really. In the meantime, perhaps you need to hire the trusted google adwords near you for maximizing your advertising campaign.
Next is to use catchy words, many people fail to run adwords ads because they can not use interesting words, for that before you actually run adwords you should think about this.
Many advantages we get when using Google Adwords Services but if you go wrong then you will not find success with adwords, by deducing from criteria 4 above you should be able to apply your own way to use Google Adwords affectively. the more coverage your region develops the more chances your product or service sells, hopefully, the way I say is useful for you, and one for success no hard things before you want to try it.